Enjoy the photos taken from the 2023 Kansas Tourism Conference in October.
2023 KTC Keynote Speakers:
GATHAN D. BORDEN
“Success occurs when preparation meets opportunity” is the favorite quote of our 2023 Keynote Speaker Gathan D. Borden. Mr. Borden is a 16-year veteran of the tourism industry and is currently the Senior Vice President of Marketing and Communications for Destinations International. His responsibility is to build strategy and implementation of all marketing and communication initiatives for partners and positions across the globe.
You won’t want to miss his sought-after speech on various tourism marketing topics and trends as he was selected as the “Top 25 Most Extraordinary Minds in Sales, Marketing, and Revenue Optimization” a “Top 40 under 40” recipient of Business First of Louisville, CONNECT and Rejuvenate magazines. He was also awarded the “Hot Ten Award” by the American Advertising Federation of Louisville and is considered a strong emerging community leader.
Presenting the topic “Welcoming Visitors to Your Community” at 9:00 a.m. on Wednesday, October 18, you can also follow his blog at gathandborden.com or LinkedIn at Gathan D. Borden. Follow along as he shares his valuable experiences, and stories, and honors the history to build representation in today’s destination and tourism world!
2023 KTC Keynote Speakers
On Tuesday, October 17th the Kansas Tourism Conference (KTC) is excited to welcome speaker, Donnie Campbell! Donnie is not just an inspirational coach but also the lead character of the Emmy Award-winning show, Ted Lasso! Donnie’s valuable leadership lessons can be seen on the court but more importantly in the workplace!
Donnie will help tourism professionals figure out, “What’s your MVP?” but in a way to personalize your own most valuable player through a mission/vision/plan that will form a strong foundation for everything else. In addition, you’ll learn how to believe, motivate and mentor, build leadership and confidence, strengthen your “why” and define success.
Donnie was a math teacher and basketball coach from Kansas who was oddly picked by American Actor Jason Sudeikis when Jason played basketball at Shawnee Mission West. Donnie was an inspiration to Jason and it ended up making a huge impression on millions around the world. Donnie graduated from Lions High School in 1980, and attended Kansas State University playing football and basketball. Today, he is busy making appearances on Good Morning American and The Today Show.
This one-of-a-kind keynote combines heartfelt storytelling with lessons in leadership that bring tactical takeaways to today’s challenging environment. It’s a speaker at KTC you won’t want to miss!
Get ready to celebrate the travel and tourism industry at the Kansas Tourism Conference in Dodge City, October 16-18, 2023. Be a part of the Kansas tourism industry’s “don’t miss” conference of the year. Registration is now open! Enjoy inspiring speakers, valuable educational information and fun networking opportunities. Kansas has so much travel and tourism talent and we can’t wait for you to meet each other!
For more information, and to register, visit the Kansas Tourism Conference event page. Be sure to look around and see what this year’s conference has to offer: a dynamic lineup of speakers, a silent auction, marketing awards, and so much more. When you’re ready to sign up, simply click “Register Now” in the Conference Dates section and get ready to celebrate. Registration is easy and you may select to complete your payment by using either credit card or check. But don’t forget to make your hotel reservation – the link is on the KTC event page.
Think you can dazzle your tourism peers even more? Share your talent in the TIAK Marketing Awards! Join TIAK in highlighting your skills in conjunction with the Kansas Tourism Conference. Entries must be submitted by August 4th and each submission may only be entered once. One winner from each overall budget category will be presented at the Awards Banquet. For submission requirements and registration, please visit the Marketing Awards page.
We look forward to celebrating travel and tourism at the 2023 Kansas Tourism Conference! Register today.
Get ready to celebrate the travel and tourism industry in Dodge City, October 16-18, 2023. Be a part of the Kansas tourism industry’s “don’t miss” conference of the year. Enjoy inspiring speakers, valuable educational information and fun networking opportunities. Kansas has so much travel and tourism talent and we can’t wait for you to meet each other!
For more information, visit the Kansas Tourism Conference event page. We will also showcase your marketing talents again this year with the TIAK Marketing Awards! Join TIAK in highlighting your skills in conjunction with the Kansas Tourism Conference.
We look forward to celebrating travel and tourism at the 2023 Kansas Tourism Conference! Registration opens June 1st.
Thanks to everyone for participating in the 30 ideas in 30 minutes session at the Kansas Tourism Conference! A lot of great ideas were shared, and a couple even won a prize! We’ve compiled them all, plus a few from the idea box.
- Plan event promotions like Hobby Lobby and use website, blog and social media to plan ahead for things like Christmas. (Julie / Visit Abilene)
- Use AlphaMac to help with your marketing materials and data; it’s $2,500 per year, helps in an easy-to-read manner, and worth every penny. (Jim / City of Parsons)
- Beat the heat with Christmas in July—music, shopping and bubbles instead of snow. (Holly / Visit Lindsborg)
- Create postcards with local artists and then share with businesses to help promote your community. (Holly / Visit Lindsborg)
- Create a fun opportunity for kids with a candy vending machine for only one penny. (Holly / Visit Lindsborg)
- Get temporary tattoos for your trade shows–all you need is a spray bottle and some paper towels and then you have walking billboards of kids with your logo all over them. (Holly / Visit Lindsborg)
- Highway 36 had the best pie contest for each county. Don’t be afraid to do the best burger, best soup or beyond. It’s great publicity and promotion for your restaurants. (Kylee / Seneca)
- If you have two attractions that could connect, print vinyl banners and exchange to cross-promote each other. For example, our museum placed a banner at the waterpark this summer and vice versa; the CVB paid for the banners and it’s a dual promotion. (Melissa / Hays)
- Recruit and raise awareness of the younger population with field trips to different locations inside your area. You can also use the website sign-up genius as a helpful tool to keep everything organized. (Lucille / Mitchel Co. Tourism)
- Our gift shop now sells farm fresh eggs. We also serve food at our meetings and gift people plants for an easy fun freebie. (Susie / Cloud County)
- If you’re tired of negativity on social media, share rewarding, positive quotes and giveaway goodie bags from the CVB to those people who respond positively. It doubles as a promotion and an extra reward for followers. (Visit Ark City)
- Host influencers and take advantage of the cool equipment they have like this wonderful 360 camera. (Andrea / Explore Lawrence)
- For national travel and tourism week we nominated our favorite frontline employees by using a QR code to nominate them. Two winners were awarded, and we’re thrilled too, because now they promote even better information about our community. (Dodge City)
- We purchased 10 portable picnic tables with a trailer and rent out for events. It’s easy seating and creates pride. We even have community members pick them up with their own truck; it’s practical and provides community engagement. (Hesston)
- We created a scavenger hunt which attracts kids and engages parents to go on a hunt ending at the art center. We give away a postcard or candy to those that finish and it brings in many visitors we would’ve never had otherwise. (Lucas Grassroots Art Center)
- We use a project management system called Base Camp; it’s free to sort and create projects and gives notifications and keeps everything all in one place with the app. (Teresa / Wichita Art Museum)
- We hid 100 glass blown orbs and hid them in every town in our county over the summer. For visitors to play along, we had them upload images so we could track people hunting; it was popular and different. April / Jackson Co. Tourism Council)
- We created a statue trail which highlights all of our attractions in the walking tour in an attempt to help count steps by miles which promoted health and wellness too. (Michelle)
- If you’re interested in hosting travel writers but can’t afford them, Colby is looking for contacts all the time and she is free and will include information in the newsletter so feel free to reach out to her with Kansas Tourism.
- We did a Kansas day bingo card; we created a bingo sheet and encourage them to go visit a business attraction and put stamps with a box on the outside of such locations. It’s a free option and we gave away prizes to encourage lunch, shopping and exploration of our community. (Kylee / Seneca)
- With Kansas now being a sports betting state, don’t forget to use your sports bars and create mini events–all they need is a cell phone and app to create fun sports betting in your Kansas destination. (Alan / Visit Kansas City KS)
- We created a 10 parks 10 weeks promotion highlighting a different park each week in Merriam. We created fun park badges and hosted a contest where park visitors could tag us and our promotion, then be entered for a parks prize upon completion; it helped with engagement and gave us some great photography to use in future guides and publications. (Karen / Explore Merriam)
- We at our field station didn’t get people to listen to the credentials to earn stamps so we had them name a member and get the kids engaged. Then, as the kids were named out loud, they were welcomed to the team publicly while they were collecting stamps. (Garion / Field Station Dinosaurs)
- At Cedar Bluff Reservoir fireworks are not allowed, so we canceled the display and made it a firework-free zone instead celebrating with a parade. This helped to reduce anxiety in veterans and pets (vets and pets), and invited people to come and enjoy this area with no fireworks.
- Adding to the sports betting don’t forget to promote and use free Wi-Fi. (Jim / City of Parsons)
- As a cross promo with data, don’t forget to use Geo-fencing so you can get a full number of people where they’ve been and where they went by using cell phone data and marketing.
- We promote our longest sculpted brick mural by measurements (for example: it is so many Patrick Mahomes to get to the other area). (Susie / Cloud County)
- To help build murals, there’s a base grant for seed money and we used a T-shirt project to help fund it which provides money and promotions. (Lucille / Mitchell Co. Tourism)
- To prepare for our NHRA nationals, there was an openly gay driver who had no sponsors. So, to promote our pride event we promoted him as a driver and positively share the sponsorship for the LBTQ community. (Sean / Visit Topeka)
- We used leftover gift cards for online trivia with pictures and the first person to answer correctly won a gift card. (Ark City)
Dr. Nels Lindberg is a KSU alumni known for his expertise in consulting for the beef and cattle industries, while leading the veterinary practice, Animal Medical Center, in Great Bend, KS. He is also a managing partner in Production Animal Consultation, an international based protein consulting firm that consults over 25% of all the cattle on feed in the United States. In addition to building his reputation as a leader in the veterinary industry, Dr Nels is a sought after public speaker on life, leadership and business. He recently launched his first book, “The Ultimate Real World Guide to Hiring and Firing.”
Dr. Nels will help tourism professionals at the KTC “Build & Lead Better Teams” and explain his leadership passion through hard work, and tactical and strategic partnerships in combination with the challenges of the real world. Dr. Nels is a proud Kansan who has learned through challenges, and is determined to build a wonderful life experience for his family, church and community. You won’t want to miss learning about how the small and big pieces in your team can make a huge impact!
Be sure to register for the Kansas Tourism Conference which works to support tourism professionals in developing opportunities for their communities throughout the state. Register at https://tiak.org/events/kansas-tourism-conference/.
NEW KDS SEEKERS–Here are details you need to know to receive KDS:
1. The deadline for submissions this year is September 16, 2022.
2. Check https://tiak.org/resources/kds/ for the list of how many points you have so you know what you need for completion. If your name is highlighted in red—you are almost there. Just need those book reports. If your name is in green—you are close to having 25 points. Knowing where you are in the process will help you decide if you can make it happen by the deadline.
- Anything you have done since last year’s deadline of Sept. 17, 2021 can still be submitted.
- All TIAK educational offerings you register for and attend automatically give you points without you needing to complete any follow-up paperwork. Any other educational offering must be submitted on the Education Session Follow-up Form.
- There is a recommended book list but it is hard to keep up-to-date with all the new books being published. If you have a book that falls into one of the three categories (Kansas, Leadership, Marketing) and think it is a great option then send me an email (firstname.lastname@example.org) with a brief synopsis to get it approved for use.
KDS RENEWALS–Here are details you need to know about renewal:
1. Renewals are required on even numbered years.
- You must renew even if you just received your designation last year.
- Only two of the listed requirements are needed for renewal. If you attended the Kansas Tourism Conference in 2021, then you already have one requirement met. Often people will renew without even trying if they attend the travel industry events such as Destination Statehouse during the year.
- If you have not completed your requirements by early August, you will be getting an email to remind you to do so.
If you have a question you do not see covered, email Sally Fuller at email@example.com or call 620-626-0170. We hope to see you on stage receiving your designation in Wichita!
The KTC (Kansas Tourism Conference) Committee is gearing up for an amazing conference in Wichita this October, and the keynote speakers are ones you won’t want to miss, especially central Kansas native, Jackie Stiles! Kansas knows Jackie from her historical roots in Claflin, KS where she led the county in women’s basketball scoring, then rewrote the NCAA women’s basketball record at Southwest Missouri State, and onto her professional career in the WNBA! Jackie is not only an inspiration to sports lovers, but to anyone who sees value in teamwork, leadership, hard work and passion. She believes in big dreams, enthusiastic effort, and overcoming life’s trials and tribulations with dedication and hope.
Jackie has impacted millions through her love of basketball and coaching, but now she inspires others through camps and professional speaking adventures! You won’t want to miss this women’s basketball Hall of Fame member as she connects with people of all kinds, ages, and all walks of life during Tuesday’s keynote session at the KTC.
Register today for the KTC and learn how Jackie’s legendary work connects to the dedication we have in our own communities and Kansas overall!
If you’re heading to Wichita in October for the annual tourism conference, make plans to check out the offbeat and wacky things to see and do! Seen through the eyes and exploration of travel writer Megan Bannister of Olio in Iowa, she loves to find offbeat attractions, and had no trouble finding unusual and wacky fun in Wichita. Learn more about what she discovered in her article, “Offbeat and Unusual Things to do in Wichita.”
Speaking of the tourism conference…
- Don’t forget to register for the conference at: https://tiak.org/events/kansas-tourism-conference/registration/
- Book your hotel room: https://www.marriott.com/event-reservations/reservation-link.mi?id=1637706168075&key=GRP&app=resvlink
- Submit your marketing entries for the awards ceremony: https://tiak.org/marketing-awards-open-through-august-5th/