Congratulations to the 2019 TIAK Marketing Award Winners!
TIAK Marketing Awards focus on overall marketing initiatives and recognize state-level winners only. See the 2019 winners listed below with some of the judge’s comments included for each submission.
People’s Choice
Greensburg Tourism was honored for its stop in-charge up campaign.
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Best in Show
Wild West Country was awarded Best in Show for its Museum Passport that helped to promote the 22 counties in southwest Kansas.
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- Fun, creative idea
- 100 left of 1000 printed is a good indicator of the potential outcome of the project!
- Engaging your audience with a passport gives them an opportunity to feel truly connected and also excited to accomplish tasks
Visitor Guide (designed in-house)
Council Grove/Morris County Chamber of Commerce & Tourism won in the small budget category for their stunning publication.
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- Well done: This piece is appealing visually, easy to follow, has interesting graphic “feature” elements and flows well
- Wonderful collection of information and images, an appealing layout with inviting copy
- Outstanding submission. Excellent, modern and clean design. Information is organized in an easy-to-read manner, and it is extremely friendly to the reader (easy to navigate, find what you’re looking for)
Merriam Visitors Bureau received bragging rights in the medium budget category for its eye-catching Merriam Visitor Guide.
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- This is a visually compelling piece chock full of information that entices the visitor and residents alike
- Loads of content, easy to read, useful and appealing, very well done
- Excellent guide, it’s great to see the improvements year over year on a seemingly perfect visitors guide
Kansas State Fair was the large budget winner for its attention-grabbing guide celebrating all things Kansas.
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- An incredible volume of content, but still appealing
- What a great approach to making something old “new” again
- A bright design and well-thought out editorial makes this a solid piece
- Excellent strategy to utilize the fair schedule to build upon engagement strategy
Visitor Guide (outsourced)
Emporia Convention & Visitors Bureau received the medium budget trophy for their Emporia Visitor Guide promoting fun and adventure.
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- Bold, colorful, playful and inviting
- Absolutely love the Local Favs. Made me feel like I had an insiders perspective
- Photography is a clear strong point of Emporia’s marketing materials. Helps make this guide one of the top ones, it’s colorful and inviting, informative and relevant
Visit Kansas City Kansas won in the large budget for their magazine spread encouraging must-do lists and a journey in deliciousness.
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- Clean, appealing design with tons of content, but still easy to navigate
- Love the cover photo! Overall design and readability is outstanding
- Utilizing community Instagram followers’ photos is a great way to strengthen those relationships and utilize resources available to you (saves money too)
Online Media
Seneca Area Chamber of Commerce & Downtown Impact was recognized in the small budget category for its Seneca Christmas Promotions campaign.
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- This is a fun and smart idea, loved seeing the effort to include local businesses
- Good effort and an original idea
- Nice showcase of community shopping options with a fun approach
Fort Scott Convention and Visitors Bureau received honors in the medium budget category for its website touting things to do in Fort Scott.
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- Good, clear navigation and concise organization
- This is an inviting site and is well organized, and the photography really gives it life
- Excellent photos and website, easy to navigate, top notch
Visit Kansas City Kansas received recognition in the large budget category for its KCK Insiders Blog homepage redesign.
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- Loved this! Liked how it felt, how it was stratified, how it navigated
- Really liked the tone and content
- This is incredibly appealing. I want to read, explore, peruse and know more, category by category. Beautiful photos too!
Integrated Campaign
Emporia Convention and Visitors Bureau garnered recognition in the medium budget category for its foodie ad campaign.
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- Enjoyed this campaign – smart, clever, bright, hard to miss
- I liked the edginess and enjoyed the photography, got my attention and peaked my appetite
- Excellent copywriting. Forking good is catchy, clever and perfectly irreverent. Image of medium rare steak appeals to the average Kansan and is reflective of the area’s beef industry
eXplore Lawrence received large budget honors for its self-guided tours.
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- It was super easy to navigate, worked perfectly on my mobile and gave me enough information to keep exploring
- So much better than a printed map
- It matches the Unmistakably Lawrence brand and the enhanced online components improve the “customer” experience
Print Marketing
Wild West Country won in the small budget category for its Museum Passport.
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- This is a smart idea and the design concept is clever and inviting
- It utilizes simple yet enticing design and clear copy – and a clever theme – to educate and invite visitors to explore all the area museums
- A wonderful tool to help and encourage travelers to explore our museums
Downtown Hays Development Corporation was the medium budget winner for their Downtown Hays brochure.
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- This is a clean, attractive and simply organized piece that is visually compelling and easy to follow
- Attractive, appealing, filled with content that would drive me to a visit
- Excellent design and messaging! Target market is well-researched and love that you’re already seeing results
Visit Kansas City Kansas received the large budget win for their media kit.
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- Attractive and appealing, great images and content
- Well executed and a great tool for media
- Providing story ideas is a must, and you did that and enticed even more with extras and vibrant photos as well, all tied together in a solid design
Community Awareness
Greensburg Tourism was honored in the small budget category for its stop in-charge up campaign.
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- The quality looks great
- You did a nice job connecting the free charging service to an invitation to experience the town and visit attractions while doing something others may not know you can: charging your electric vehicle!
- The tagline is catchy and follows standard advertising protocol for memorability – great use of parallelism!
- Great job of supporting the Green brand position and showcasing community assets
Downtown Hays Development Corporation won in the medium budget category for its “Brews on the Bricks” craft beer fest.
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- Wonderful and strategic use of generous donations to the Hays community
- Design and planning of space was thoughtful and its impact on Hays will be long-lasting
- This is a very cool project, the public/private partnership and student involvement make it an authentic experience that bettered your entire community
- Documenting and sharing the information at essential milestones was well-executed
Kansas Turnpike Authority received the large budget category win for their “Small Trip. Big Memories” campaign.
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- A smart and ambitious idea, which you delivered via a well-designed site with a clever hook
- Love the user experience, look and feel and simplicity
- The click through rates are a good indicator that you moved the needle
- Digital design is modern and easy to navigate while still being compelling in message
Thank you to all our participants for sharing their creativity, and to all our judges who diligently reviewed each entry. Will you be the next TIAK Marketing Award winner?