For me, the dollars I spend on our CVB membership and staff memberships, plus the sponsorship dollars we try to commit are: in return for excellent services that we could not afford as an individual bureau, particularly the legislative work but, more importantly, an investment in the industry as a whole. It sounds cliché, but a rising tide really does raise all boats, and I believe it is the responsibility of all the boats to invest as they can to keep the tide rising, and keep the sharks at bay!