As a member of TIAK for over ten years, I can say that our DMO relies heavily on this association for everything from unified legislative representation at the Capitol to providing current industry research and member assistance. From ample networking opportunities to valuable learning at the annual conference, we believe our membership is well worth the dues investment. TIAK connects the destination professional with the resources, tools and partnerships needed to ensure industry success, and we feel that TIAK has served our bureau well in those endeavors.