Kari Hoffman is the Senior Director of Strategy & Insights at Datafy, where she helps destinations uncover the “why” behind the numbers and turn data into strategies that inspire travel. Since joining the company in 2021, she’s worked alongside DMOs across North America to translate complex insights into clear media strategies that move the needle. With 15+ years of experience in digital marketing, data analysis, and campaign strategy for travel and tourism brands, Kari is known for her knack in connecting the dots in data and an ability to turn numbers into meaningful stories. She holds a B.S. in Marketing from Plattsburgh State University and resides in Lake Placid, New York with her two teenage daughters.